Mr. Liu Yuli YWY with Independent Intellectual Property Rights, Establishing Ethical Brand


Mr. Liu Yuli YWY with Independent Intellectual Property Rights, Establishing Ethical Brand

Date: 2013-11-15

October 26th, 2013, the Metallurgical Equipment Conference was held in Dalian. As the member and Co-sponsor, president of Dalian Grandway Bearing Co., LTD., Mr. Liu Yuli accepted the exclusive interview from China metallurgical equipment web. During the interview, president Liu expressed his views about metallurgical industry’s forecast, YWY’s competitiveness and products’ technology innovation.


Positive Macroeconomic Situation; Opportunities Brought by the Industrial Structure Adjustment

Based on the present positive signals such as international and domestic crude steel production recovery, increasing of Chinese tax income, expanding of international infrastructure constructions, Mr. Liu expressed his ideas about the recovery of Chinese economy, domestic macro economy and bearing industry in 2013.

In 2013, China strengthened the integration of the industry structure and industrial structure adjustment, which asked for enterprise to be energy conserved, environmental, high efficiency. This means, Chinese steel enterprises have to attach importance to the high-end metallurgical products market, which shall be the trend of steel industry. Combined with the development of YWY, Mr. Liu expressed that enterprises should develop around their core competitiveness- independent intellectual property rights. “Without the high value-added high-end products, there’s no way a company shall survive”, said Mr. Liu. The industry situation is recovering now, and as the supporting industry of metallurgical industry, bearing industry is facing an opportunity of production expanding and product upgrading. To increase the market competitiveness and reduce costs, steel enterprises and metallurgical manufacturers have to pay more attention to the nationalization of spare parts. For YWY, Chinese good national macroeconomic situation is a chance.


YWY’s market position, business philosophy and marketing strategy

Since 1998 Dalian Grandway Bearing Co., Ltd. established, the company was based on producing high-end products and serving for the high-end clients of major equipment in metallurgical industry. “Being professional, being strong, and being large” is YWY’s developing philosophy. The factory covers an area of 42262 square meters and has 600 staffs, with the fixed assets of over one hundred million yuan. The registered trade mark is “YWY”. It is a producing company combined with R&D, designing, manufacturing and selling together, specializing in manufacturing bearings matched to the equipment applying in line of metallurgy, seaport machinery, heavy machinery, etc. YWY product was identified as China Famous Trade Mark, Liaoning Famous Brand and Liaoning Famous Trade Mark in 2012. The company was identified as National High-tech enterprise and its technical center division was awarded Dalian City Level Enterprise Technical Center in 2010. The company has awarded Liaoning Re-contract and Trustworthy Enterprise, Dalian AAA Grade Tax Credit Enterprise and Dalian Civilized Enterprise for several years. In 2013, YWY’s technology center was rated as the provincial enterprise technology center of Liaoning province.

YWY is committed to producing the customized products. YWY’s president Mr. Liu emphasizes the core competitiveness is the independent intellectual property rights. Now YWY already has 25 national patents. Depending on this, YWY forms the producing, learning, researching and using integrated business model. With the best technology satisfying customers’ requirements, YWY is forming an irreplaceable brand advantage.

The traditional market method and the information transmission market method are both adopted by YWY who also pays attention to Internet marketing, which conforms to the modern marketing concept.


Enterprise blueprint for future

YWY’s newly invested high-tech industrial zone is located on Wafangdian’s western suburbs. The total area is 188000 square meters and the total construction area is 125000 square meters. Our technical transformation adheres to the principle of high starting point, high level and high quality. We adopt the new technology, new techniques and new materials which are internationally advanced and reliable. We aim at the development of heavy machinery’s core market like metallurgy, ports, cement, mining and engineering machinery etc. We also develop the high-end bearing market like precision metallurgy bearings, slewing bearings, engineering machinery bearings and urban rail transit bearings etc. With this high-tech industrial zone, we’ll expand the import replacement of high precision heavy machinery bearings, develop a large number of internationally competitive high-tech products and build the most advanced precision bearing processing base in China.

In the future, YWY will attach importance to the scientific and technological innovation and heavy mechanical engineering technology research and development center construction, aiming for the Chinese bearing leading brand.

Dalian Grandway Bearing Co., Ltd.